Introduction
We are taking India’s Fashion sense and design to a whole new level by entering into our international collaboration in fashion designing with a world-renowned design university - Istituto Italiano Design (IID), Perugia, Italy. This academic unity throws up many opportunities for our students to get familiar with the latest in world fashion and hone their skills to be fit enough to work on global fashion platforms and make their dreams come alive.
Our International Mentors
Francesca Loreto
Mario Sisillo
Course Structure
1st Month
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FASHION DESIGN PROCESS KNOWLEDGE
An understanding to apply the knowledge of elements of design and principles of design to create new design on paper, graphics, textile and garments. Color schemes and colors psychology.
CRITICAL FASHION EXPLORATION
Investigate Fashion as An Important Visual Language Through Research And Exploration Of A Phenomena Of Fashion’s Exuberant Theory
FASHION IMAGING & ILLUSTRATION : SKETCHING
Learn to balance hand-making and digital skills with an integrated approach to design, honing your technique as you refine your creative vision.
DESIGN VOCABULARY
Articulate your design identity through Design Vocabulary , that refine your visual language in fashion Industry
FASHION ACCESSORIES
Various Types Of Fashion Accessories: Footwear | Handbags (Research: Role Of Italian Market in The manufacturing Process Of Accessories)
FRANCESCA : LESSON 1 : WHAT IS “MADE IN ITALY”?
Homework: where to see what Made in Italy is. Fashion and Costume Italian Museums:
- Atelier Rita Brozzetti (Perugia)
- Angora Spagnoli (Perugia)
- Museo del Costume e della Moda (Uffizi)
- Museo Boncompagni (Perugia)
- Armani Silos (Milano)
- Museo Ferragamo (Firenze)
MARIO (IN BLUE) : LESSON 2 : DEFINITION OF “MADE IN ITALY” (MII)
- Introduction to the Italian fashion history, through its world?renowned items.
- Focus on the pillars that let Italian design make the difference: Creativity – Manufacture – Quality ? Heritage.
- Understand and recognize what really makes a great Brand.
2nd Month
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HISTORY OF FASHION DESIGN
Why Change Fashion | Design, Styling, Fabric Study | Garments in ancient society ( Dive deep into Italian Fashion History)
PURPOSEFUL DESIGN WITH TEXTILE SCIENCE
Difference between Woven | Knit | Leather Fabrics (Research :Connection of accessories with Italian manufacturing process )
TEXTILE SCIENCE
Classification of Textile Fibers | Manufacturing Fibers | Raw materials | Textile materials | Finishing (Research :Connection of accessories with Italian manufacturing process )
IDEAS AND THEIR APPLICATION : CAD
approach your own creative practice through Fashion CAD Tools
FRANCESCA: LESSON 3: ITALIAN FASHION HISTORY (‘900)
Homework: individual research on an Italian Stylist among ?Armani (icap knitting); Ferragamo; Elsa Schiaparelli; Fendi etc.
MARIO. LESSON 4 : FASHION DESIGN. MAKE IT IN ITALY!
- Introduction to Accessory Design and footwear categories.
- Top Italian brands in accessory/shoe design and top of the market ideas introduced as case studies.
- Map of top MII brands (fashion/luxury/sportswear/great distribution/suppliers) subdivided in their approach
(heritage/contemporary/futuristic). - Focus on Italian manufacture sites and environments.
Homework: Indicate on the map the brand(s) you already knew and point out which is your favorite (50 words statement)
3rd Month
INTRODUCTION OF MERCHANDISING
What Is Merchandising || How Import Export Works
MODERN TOOL USAGE PART 1.
Computer Knowledge andskill to apply appropriate CAD and Computer Graphics knowledge to design.
FASHION FORECASTING
Understanding the fashion cycle : The introduction | Fashion cycle important in trends | Forecasting | Pop culture and trends (Reseach : Role Of various Fashion weeks including – milano Fashion week in Forecasting)
INTERNATIONAL VISIBILITY
Present and discuss your ideas regarding fashion collection to our versatile Italian Faculties in fashion, design, and art
FRANCESCA: LESSON 6 : TRENDS RESEARCH STAGES
where to begin to research a trend properly.
Research on the trends coming from:
- Pitti Filati
- Pitti Immagine
- Pitti Uomo
- Milano Unica
- Milano Moda Donna
- Alta Roma
- Milan Fashion Week
- Rome Fashion Week
MARIO: LESSON 5: DISCUSSION WITH PROFESSOR
Engage in a conversation about your choices.
4th Month
FASHION IMAGING & ILLUSTRATION : CAD
Illustration for different Fashion Styles. Motif development and application. Basics of Photoshop. Logo designing and application
DESIGNER AND SOCIETY
Understanding and awareness on sustainable practices for the upliftment of the society and the environment and ethical behavior knowledge.
MODERN TOOL USAGE PART 2.
create new and industry ready Surface or Garment or Style on computer.
FASHION EFFECTIVE COMMUNICATION:
Communicate and present effectively orally and in writing. Being able to comprehend and write effective reports and design documents, make presentations and give and receive clear instructions.
FRANCESCA: LESSON 7: DISCUSSION WITH PROFESSOR
Discussion
FRANCESCA: LESSON 10: HOW TO IDENTIFY A BRAND
Main differences between the various brands: quality, price and placement in the Market. Positioning, characteristics and Competitors Homework: create your Individual Moodboard for a future trend (basing it on the previous research and your personal creativity) Homework: why this fashion brand is in that position?
MARIO: LESSON 8 : DESIGN SKILLS AND FOUNDATIONS
s. Introduction to various aspects of Design.
- Hand sketching: necessary investigation in lines proportions and choices.
- Renderings and presentation: How to render your ideas best.
- Trend forecasting/ trend Spotting: Identify the current trends in design. Rewrite them!
Homework 1: prepare hand sketches that describe your own shoe. What did you wear today? How would you make it a better product?
(sketches in a A4 format)
MARIO : LESSON 9 : REVIEW AND DISCUSSION WITH PROFESSOR
Engage in a conversation about your accessory proposal. Sketch revision with practical tips on how
to improve concept and ideas development.
5th Month
EXPORT DOCUMENTATION
Documentation- export document, technical pack and others , Costing studies
FOUR PATHWAYS
Collection, Fashion Product, Materiality, and Systems and Society
FASHION IMAGING & ILLUSTRATION : CAD
Illustration for different Fashion Styles on a next level.
FRANCESCA : LESSON 11: DISCUSSION WITH PROFESSOR
Discussion
FRANCESCA : LESSON 12: MATERIALS (PART 1)
a special focus on knitting. Case Study: Brunello Cucinelli.
Homework: the case?study of Luisa Spagnoli
FRANCESCA : LESSON 14: MATERIALS (PART 2)
leather. A special focus on the Italian Manufacturing: shoes and accessories.
Case study: Scandicci District. Research on Ferragamo (Firenze) and Bottega Veneta (bags)
MARIO : LESSON 13: FOCUS ON ITALIAN LUXURY FOOTWEAR DESIGN
Understand and recognize what makes a great shoe a bestselling one.
All the ins and outs of how to design contemporary shoes, including materials, technologies, lasts moods and finishes. Recognize categories, identify shoe types and hybrids. Case study including:
- Giuseppe Zanotti, Moschino, Msgm, N.21 (Emilia Romagna Region)
- Off White, Marceo Burlon, Palm Angels, Hogan, Tod’s, Voile Blanche, Mcqueen (Marche Region)
- Prada, Gucci, Balenciaga, Valentino (Tuscany Region)
Homework 2: Sketch your vision of an accessory. Pick any of this Brands and design your own vision of a bag, shoe, gym-wear, outdoor items (in a A4 format).
MARIO: LESSON 15 : SPECIAL FOCUS ON KID’S FASHION, FOOTWEAR, ACCESSORY
Leading brands in various market: Monnalisa in luxury (60km from IID), Primigi in great distribution (5km from IID), Ellesse in licensee (5km from IID)
6th Month
FRANCESCA : LESSON 17: ITALIAN TAILORING
A special focus on menswear and the deep roots from Naples tradition. Case study: Gianfranco Ferré.
Homework: spot the next Italian brand greatly focusing on
FRANCESCA : LESSON 20: DISCUSSION WITH PROFESSOR AND GUEST
an Italian Fashion Brand Entrepreneur (e.g. Lorena Antoniazzi)
MARIO : LESSON 16 : TOOLS FOR A CAREER IN ACCESSORY/FOOTWEAR DESIGN
how to begin to work for a fashion brand.
Navigate through the best solution to transfer, communicate and develop your ideas.
Brief introduction to the best tuned workflow for a career in fashion:
- Adobe suite (PS, AI, BR, ID), Procreate, Alias sketchbook, Office (Word, eXcell, PPoint)
- 3D Software: Rhinoceros 6, Zbrush
MARIO : LESSON 18: HOW TO PRESENT YOUR WORK. THE IMPORTANCE OF STORYTELLING.
Introduction to the key points of a professional design portfolio.
Building a Professional designer profile (IG, Coroflot, Behance, Squarespace, Fiverr).
Homework 2: Let’s build your own profile ? ready for any platform.
MARIO : LESSON 19 : FINAL DISCUSSION AND FIRST PROFILE REVIEW SESSION.
Final discussion and first profile review
PORTFOLIO DEVELOPMENT & ASSIGNMENT ASSESSMENT
Development of a INDO ITALIANA STYLE INSPIRIED PORTFOLIO
Dream to craft your career to a new design & finesse?
our plcements
